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In October 2012, we agreed to launch new commitments to reduce harmful drinking. Along with 13 leading global producers of beer, wine and spirits, we are working to deliver the World Health Organisation’s Global Strategy to Reduce the Harmful Use of Alcohol.    

This co-ordinated industry response is being implemented over five years and covers work across a range of areas you can explore below. Many of these projects are ongoing, but initial evaluations show that they have had a significant positive impact within a short timeframe. You can see annual progress reports and regular updates on our activities at ProducersCommitments.org.

Reducing underage drinking

We actively participated in the government creation of legal purchase age legislation introduced in Vietnam in February 2014. In Grenada, St. Lucia, and Dominican Republic, meanwhile, we worked with the relevant ministries of health and partnered with a local NGO to promote a healthy lifestyle emphasising that underage teens and alcohol don’t mix.

Strengthening and expanding marketing codes of practice

In the Netherlands, we supported a Social Aspects Organization (SAO) that provides pre-clearance of alcohol advertising according to the country’s Advertising Code for Alcoholic Beverages.  

Reducing drinking and driving

In support of the UN’s Decade of Action for Road Safety, we partnered with governments in China, Colombia, Mexico, Nigeria, Russia, and Vietnam to conduct drink driving prevention programmes. For example, we partnered with the Nigerian government’s Federal Road Safety Corps to conduct alcohol breath testing across the country.

Enlisting the support of retailers to reduce harmful drinking

In support of Denmark’s seven health targets in the national prevention plan released by the Ministry of Health in 2014, we formed an industry-wide partnership to create a powerful nationwide effort to reduce health inequalities.

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