Responsible drinking programmes
As early as the 1930s, we actively promoted a responsible approach to our products. Today we continue this tradition and support close to 300 responsible drinking programmes in over 50 countries.
We are committed to measuring these initiatives for effectiveness and impact, and to reporting on the results. Below is a sampling of some of the programmes we are supporting in Nigeria. Visit Diageo Case Studies and our Responsible Drinking YouTube channel for more examples of how we are making a difference.
Best Bar None
This National Award Scheme supported by the Home Office and Diageo focuses on promoting responsible management and operation of alcohol licensed premises.
FRSC Drink Drive Partnership
We collaborate with the Federal Road Safety Corps (FRSC) to campaign against drinking and driving, especially at festive seasons.
Underage access to alcohol – Underage Awareness Programme
We partnered with some major supermarket chains in the Nigeria to discourage sale of alcohol to underage people. We also provided retailers with posters to ensure they don’t sell to underage people
We offer alcohol education to bartenders, helping them with facts about alcohol and tips on responsible retailing.
This is an alcohol education programme that we offer to wide range of audience – students, Nollywood actors/actresses and journalists alike.
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What you can do next
What you can do
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