DECISIONS: a 360° Virtual Reality Experience
Drunk driving deaths have declined 51 percent nationally since the federal government began tracking them in 1982. While drunk driving fatalities have fallen, but there’s more work to be done. According to the CDC, every day 28 people in the United States die in car crashes that involve impaired drivers, which amounts to one death every 53 minutes. As one of the largest beverage alcohol companies in the world, Diageo has the responsibility to advocate responsible drinking. So, we partnered with VaynerMedia to find a new way to engage consumers and encourage people to never drink and drive – because drunk driving is 100% preventable.