DRINKiQ has been created by the global alcohol beverage producer Diageo. It is intended to complement rather than replace resources offered by governments, charities or independent bodies. Its purpose is to give anyone, regardless of their current circumstances, the facts, tools and support to help them make informed choices about their relationship with alcohol and drinking. In this way, it can be a destination in itself or a portal to access help or information elsewhere.
For more information about initiatives like this, visit Diageo.com.