Through DRINKiQ’s partnership with the UKMSA, we are raising awareness of responsible drinking and wellbeing among older men through campaigns and an alcohol moderation programme that is being run across the Shed network.
Last year, we launched the DRINKiQ x UKMSA campaign Men on A Mission, championing a positive approach to physical and mental wellbeing among men. It highlighted how active, social outlets can change lives – while addressing patterns of unhealthy alcohol consumption in men from their fifties onwards.
This year, we’re taking the magic of Sheds outside through Mission: Shoulder to Shoulder. Shedders across the UK are on a mission to create and install unique buddy benches in their communities, to help facilitate the chance conversations that can brighten a day – or even change a life. Just as happens every day at Shed workbenches, across the UK.